Homeowner package · FAQ & terms
The 0.5% fee, the minimum, and what's in or out.
Plain terms for for-sale-by-owner and independent sellers. No commission, no fine print buried in a footer, what you pay, how it's figured, and exactly what we do and don't do.
Disciplines: Brand Strategy, Campaign Creative, Media Planning & Buying, Social & Content, Film & Production, Performance & Digital, Positioning Sprints, Art Direction, Retail & OOH, Analytics & Attribution, Home Marketing (FSBO), Geofencing, Business Building
How the fee is calculated
The fee is 0.5% of your home's estimated market value, charged once per listing, subject to a $1,500 minimum. It is a flat marketing fee, not a commission, and not tied to the sale price.
We use the value you and the syndicate agree on at engagement start (usually your intended list price). The fee locks there for the flight and doesn't move if you raise or lower the asking price later.
Below the break-even value of $300,000, the minimum applies. Above it, the fee scales exactly with value.
Formula: max($1,500, home value × 0.005)
Fee examples
| Home value | 0.5% | Billed |
|---|---|---|
| $250,000 | $1,250 | $1,500min |
| $300,000 | $1,500 | $1,500 |
| $400,000 | $2,000 | $2,000 |
| $500,000 | $2,500 | $2,500 |
| $750,000 | $3,750 | $3,750 |
| $1,000,000 | $5,000 | $5,000 |
What's included, and what isn't
Included in the 0.5%
- Listing photography, twilight set and walkthrough film
- Property landing page with enquiry capture
- Paid social, search and marketplace syndication
- Geofenced open-house and feeder-market targeting (see deliverables)
- Signage, flyer and print collateral
- Weekly traffic and enquiry reporting for the flight
- A named syndicate lead and a written brief before work starts
Not included
- Real estate license representation, MMS is a marketing firm, not a brokerage or agent
- MLS listing insertion and MLS-access fees
- Negotiation, offer review and transaction coordination
- Staging, professional cleaning, repairs and pre-listing prep
- Title, escrow, attorney and closing costs
- HOA transfer fees, disclosures preparation and compliance filings
- A guarantee or promise of sale, we market exposure, not an outcome
Need MLS access, negotiation help or full transaction representation? Pair the Homeowner package with a flat-fee MLS service or a transaction agent, we're glad to coordinate. Ask us how.
Frequently asked
How is the 0.5% fee calculated?OpenClose
The fee is 0.5% of your home's estimated market value at the start of the engagement, subject to a $1,500 minimum, charged once per listing. For a $400,000 home that's $2,000; for a $250,000 home the raw 0.5% is $1,250, so the minimum applies and you're billed $1,500.
Is this a commission?OpenClose
No. The 0.5% is a flat marketing fee for the campaign, not a percentage of the sale price and not a commission. You keep the full proceeds of the sale; MMS does not take a cut at closing. We are paid for producing the marketing, same as any project engagement.
What value do you use, appraised, assessed or list price?OpenClose
We use your estimated market value as agreed at engagement start, which is typically your intended list price. The fee is locked at that figure for the engagement and does not change if you later raise or lower the asking price. If you're unsure, we'll help you set a defensible number in the intake.
What is the minimum, and when does it apply?OpenClose
The minimum is $1,500 per listing. It applies whenever 0.5% of the home value falls below it, roughly for homes valued under $300,000. Above $300,000 the fee scales directly with value at 0.5%.
Is media/ad spend included in the 0.5%?OpenClose
No. The fee covers the marketing production and the geofenced campaign build. Paid media spend (social, search, programmatic, CTV) is billed separately at cost, with no markup. You set a media budget during intake; we recommend a floor and report spend weekly.
Do I need a real estate agent?OpenClose
No, this is built for for-sale-by-owner and independent sellers. You retain full control of the listing, showings and negotiation. If you later bring in an agent, the MMS marketing still runs; we just coordinate with them. We do not act as your agent and cannot represent you in the transaction.
What if my home doesn't sell?OpenClose
The fee pays for the marketing campaign, not a guaranteed sale. We deliver the assets, exposure and reporting described in the deliverables. If the listing runs past the flight, you can renew the campaign at the same rate for another flight, there is no refund tied to the sale outcome.
How long does the campaign run?OpenClose
A standard flight runs 4 to 6 weeks of active paid exposure, with the listing assets delivered in the first 7 to 10 days. Weekly reporting runs for the life of the flight. Extended or relaunch flights are available at the same 0.5% rate.
Can I use my own photos or materials?OpenClose
Yes. If you have recent professional photography or a film, we'll review it and credit the production against the engagement where it meets spec. We still produce the landing page, paid syndication and geofencing regardless.
What states or areas do you serve?OpenClose
The syndicate is based in Mesa, AZ 85212-1197 and serves sellers across Arizona primarily, with remote coordination available for out-of-state properties. Photography and film require an in-person crew; ask in intake and we'll confirm coverage for your area.
When and how do I pay?OpenClose
Nothing is charged on the website. After you submit the request form, a team member confirms the fee and sends an invoice from Milan & Co, LLC before work begins. Media spend is billed separately as it runs.
Can I get a refund?OpenClose
Because production begins once the engagement is confirmed (crew scheduling, asset build, fence mapping), the fee is non-refundable after work has started. If you cancel before any work has begun, the fee is refunded in full. Contact us in writing as early as possible.
Terms
01
Engagement begins on a signed brief and settled invoice. The brief defines scope, flight dates and the agreed home value used for the fee.
02
The fee is 0.5% of the agreed home value, with a $1,500 minimum, charged once per listing. It is a marketing fee, not a commission, and MMS takes no share of the sale.
03
MMS, Modern Marketing Syndicate is the trade name of Milan & Co, LLC, a marketing consulting firm. MMS is not a real estate brokerage and does not hold a real estate license. We do not list on the MLS, represent sellers in negotiation, or coordinate the transaction.
04
Deliverables are as listed on the Homeowner package and the geofencing deliverables page. Weekly reporting covers reach, page visits, enquiries and cost per qualified showing.
05
Paid media spend is billed separately at cost with no markup, against a media budget you approve in intake. Media spend is not refundable once trafficked.
06
The marketing campaign is provided as a professional service. MMS does not guarantee a sale, a sale price, or a specific timeframe to close.
07
Sellers retain all rights to their listing, showings, offers and negotiation. MMS acts only as the marketing provider.
08
Photography, film and on-site production are scheduled at engagement start; weather and access reschedules are coordinated with the seller.
09
The fee is non-refundable once production has begun. Cancellations before work starts are refunded in full.
10
Renewal flights are available at the same 0.5% rate for extended or relisted campaigns.
11
These terms are governed by the laws of the State of Arizona. Disputes are resolved in the courts of Maricopa County, Arizona.
These terms apply to all Homeowner package engagements contracted with Milan & Co, LLC(MMS LLC). Questions before you start? Email milan.co.az@gmail.com or call +1 (480) 978-6974.
Ready when you are
Market your home like a brand launch.
0.5% of your home's value ($1,500 minimum), per listing , photography, film, a property landing page, paid syndication and geofenced targeting.