Geofencing & location targeting, explained.

Every fence is drawn deliberately. Radius, dwell trigger and retention window are tuned to the job that fence does, warm retargeting, conquesting, demand sourcing or precision.

1. 01

   Property halo

   0.25 to 0.5 mile radius

   A tight fence around the listing itself captures every device that passes the property, neighbors showing friends, appraisers, drive-by lookers and competitors. These devices become the warmest retargeting pool.

   • Dwell trigger60 sec on-site
   • Retention90 days
   • UseRetargeting pool

2. 02

   Competing open houses

   Address-level

   We fence active competing listings and weekend open houses in your price band. Buyers touring those homes see your property on mobile and CTV within hours, conquest reach aimed at people already in motion.

   • Dwell trigger2 min on-site
   • Retention60 days
   • UseCompetitor conquesting

3. 03

   Feeder neighborhoods

   Neighborhood polygons

   Residential areas with a documented history of relocating buyers into your price band. We target the feeder markets, not the whole ZIP, so spend lands on households statistically likely to move.

   • SourceMove-in / mover data
   • Retention30 days
   • UseDemand sourcing

4. 04

   Workplace & school catchments

   Campus polygons

   Major employers, hospital systems and top-rated school districts within a reasonable commute of the listing. Downsizers, relocating professionals and families keyed to school quality self-select here.

   • SelectionCommute ≤ 30 min
   • Retention45 days
   • UseAudience expansion

5. 05

   Event & venue fences

   Venue polygons

   Time-boxed fences around open-house weekends, home shows and real-estate events. Foot-traffic from these venues signals active intent and is served the listing message within the same day.

   • WindowEvent day ±2
   • Retention21 days
   • UseIntent capture

6. 06

   Custom address-level fences

   Building / complex

   Specific condominium towers, 55+ communities or apartment complexes where likely buyers or downsizers live. Address-level precision keeps spend off general traffic and onto the right households.

   • GranularityPer building
   • Retention30 days
   • UsePrecision targeting

Entering a fence is the start, not the end. Devices pass through recency windows, demographic overlays, dayparting and exclusions before a single impression is paid for.

1. 01

   Physical entry required

   A device must actually enter a fence to qualify, no inferred location, no ZIP-level guessing. Entry is logged with a timestamp and dwell duration, so we only pay for genuine exposure.

2. 02

   Recency windows

   Each fence carries a retention window (21 to 90 days) tuned to intent decay. Open-house foot-traffic ages out fast; feeder-neighborhood reach stays live longer. We refresh the pools weekly.

3. 03

   Demographic overlays

   Fenced devices pass through income, life-stage and in-market-for-homes overlays before they see a single impression. A device that entered the property halo but fails the income gate is suppressed, not paid for.

4. 04

   Dayparting

   Weekend mornings favor open-house traffic; weekday evenings favor in-home research on CTV. Each fence has a daypart plan so creative lands when buyers are actually looking.

5. 05

   Cross-device & CTV retargeting

   A mobile entry retargets the same household on connected TV, where the listing film and twilight photography land on the big screen. Household graphing links the devices, no manual matching.

6. 06

   Address-level retargeting

   Visitors to the property landing page are matched back to their household and added to a closed retargeting audience, so we can keep the listing in front of them through close, not just first contact.

7. 07

   Frequency caps

   Per-device caps prevent burnout and protect the budget. A buyer sees the listing a controlled number of times across the flight, enough to remember, never enough to annoy.

8. 08

   Exclusions

   The seller's own household, immediate neighbors and contractor traffic are excluded by default. We don't spend your budget showing you your own house.

Marketing is judged on outcomes that move a sale, not impressions. These are the metrics the Homeowner package reports, every one tied to a real buyer action.

1. 01

   Map

   We map the property, competing listings, feeder markets and custom fences against your intake and price band.

2. 02

   Build

   Fences are drawn, audiences layered, creative set produced, and tracking verified before a dollar goes live.

3. 03

   Serve

   Mobile, display and CTV impressions run to fenced devices, with dayparting and frequency caps enforced.

4. 04

   Measure

   Weekly reports on reach, page visits, enquiries and cost per qualified showing: plain numbers, no vanity.

5. 05

   Refine

   Underperforming fences are cut, winning ones expanded, and the budget follows the data into the next week.