Homeowner package · Sample plan
Exactly what you receive, week by week.
This is the real plan behind a Homeowner engagement, a six-week flight from intake to close-out, and the full asset inventory you keep when it's done. Every engagement follows this structure; the specifics are tuned to your property and market.
Disciplines: Brand Strategy, Campaign Creative, Media Planning & Buying, Social & Content, Film & Production, Performance & Digital, Positioning Sprints, Art Direction, Retail & OOH, Analytics & Attribution, Home Marketing (FSBO), Geofencing, Business Building
Timeline
Assets land in the first two weeks; paid exposure runs weeks 3 to 6. Weekly reports start the first Monday after launch.
- Day 0
Intake & brief
Property questionnaire is in. We confirm the agreed home value, lock the 0.5% fee, and sign the written brief. A named syndicate lead is assigned.
- Delivered
- Signed engagement brief
- Locked fee & home value
- Named lead assigned
- Week 1
Map & schedule
We map the property, competing listings, feeder neighborhoods and custom fences. The on-site production day is scheduled. Creative and copy briefs are written.
- Delivered
- Geofence map draft
- Production day call sheet
- Creative & copy brief
- Week 2
On-site production
Crew on site for a single production day, full daylight photography, a twilight hero set, walkthrough film and measured floor plan. Listing narrative is written and the landing page is built.
- Delivered
- Photo + twilight set
- Walkthrough film
- Floor plan
- Listing narrative
- Landing page build
- Week 3
Launch
Assets are delivered, landing page goes live, paid syndication is trafficked across social, search and marketplace, geofences are activated, and tracking is verified. Campaign is live.
- Delivered
- Landing page live
- Paid syndication trafficked
- Geofences activated
- Tracking verified
- Weeks 3 to 6
Active exposure
Four weeks of paid mobile, display, CTV and search exposure to fenced devices. Address-level retargeting runs on landing-page visitors. Weekly reports go out every Monday.
- Delivered
- Mobile + display + CTV serving
- Address-level retargeting
- Weekly report (each Mon)
- Week 6+
Close-out & renewal
Flight close-out readout: reach, page visits, enquiries, cost per qualified showing. Renew the campaign at the same 0.5% rate for a second flight if the listing is still active.
- Delivered
- Close-out readout
- Renewal proposal
- Asset archive (yours to keep)
Asset inventory
Every asset is yours to keep after the flight, use it on the MLS, with a later agent, or on your own listings. The landing page and CTV serving run for the life of the flight.
01
25 to 40 edited stills · web + print res
Listing photography
Full daylight interior and exterior set, shot to sell the lifestyle. Delivered web-optimized and print-resolution.
Keep Yours to keep and use anywhere, including MLS or with an agent.
02
8 to 12 images · hero grade
Twilight hero set
The money shot, exterior and key rooms shot at dusk for the listing's hero image and paid creative.
Keep Yours to keep.
03
60 to 90s · horizontal + vertical cuts
Walkthrough film
A cinematic walkthrough cut to horizontal for the landing page and CTV, and vertical for social and marketplace.
Keep Yours to keep.
04
2D · branded
Measured floor plan
Room-by-room measured floor plan, branded to your listing, for the landing page and print collateral.
Keep Yours to keep.
05
Custom URL · mobile-first · enquiry capture
Property landing page
A dedicated page hosting the film, photo gallery, floor plan, narrative and an enquiry form that routes straight to you.
Keep Live for the flight; extendable or transferable on request.
06
Long-form + short-form
Listing narrative
Long-form copy for the landing page and short-form versions sized for MLS, social and marketplace listings.
Keep Yours to keep.
07
Static + motion · channel-sized
Paid creative set
Social statics, motion cutdowns and search ad copy, each versioned and sized for the placements it actually runs in.
Keep Yours to keep after the flight.
08
15 to 30s · connected TV
CTV spot
A connected-TV cut of the walkthrough film served to fenced households on the big screen via the household graph.
Keep Served during the flight; source files yours to keep.
09
Visual · all fences + radii
Geofence map
A labeled map showing every fence, property halo, competing open houses, feeder neighborhoods, custom addresses, with radii and retention windows.
Keep Yours to keep.
10
Yard sign · flyers · info packet
Signage & print collateral
For-sale yard sign, open-house flyers and a buyer info packet, designed to match the listing creative.
Keep Printed and yours.
11
PDF · every Monday
Weekly report
Reach by fence, landing-page visits, enquiries and cost per qualified showing, plain numbers, no vanity.
Keep Yours to keep each week.
12
End-of-flight summary
Close-out readout
A full readout at flight end: total reach, visit lift, enquiry count, cost per qualified showing and renewal recommendation.
Keep Yours to keep.
What it costs
0.5%
of your home's value, $1,500 minimum, per listing. Not a commission, MMS takes no share of the sale.
Media spend
At cost
Paid social, search and CTV spend is billed separately at cost, no markup, against a budget you approve in intake.
Timeline
6 weeks
Standard flight. Renew at the same rate for a second flight if the listing is still active at close-out.
See it for your property
This plan runs on your home, not a template.
The structure above is standard; the fences, creative and copy are built for your property, neighborhood and price band. Start the package, fill out the intake, or read the terms.
Questions? Email milan.co.az@gmail.com or call +1 (480) 978-6974. Engagements are contracted with Milan & Co, LLC.